ST. JOHN’S, Antigua, June 10, 2011 – LIAT says recent reports in sections of the media that it has changed its fare structure as a result of the fare strategy of other airlines are inaccurate.
Corporate Communications Manager Desmond Brown said that LIAT‟s „Just Go‟ initiative which was recently published in the media highlighting its lowest fares has now been in place for more than three years.
“LIAT has always been cognizant of the need of its customers and developed „Just Go‟ and similar programmes where passengers may obtain significantly reduced fares,” he said.
“For more than three years now we have been advertising our „Just Go‟ fares online, in the media and in our City Ticketing Offices. The „Just Go‟ product was not implemented as a result of competitive activity but is a seasonal initiative undertaken by LIAT.”
The Corporate Communications Manager said that customers visiting www.liat.com as well as subscribers to LIAT‟s e-newsletter would no doubt be familiar with the „Just Go‟ product.
LIAT is one of the leading Caribbean airlines. It is owned by regional shareholders, with major shareholders being the Governments of Barbados, Antigua & Barbuda and St. Vincent & the Grenadines. More information about LIAT may be found at www.liat.com .
Desmond Brown, Corporate Communications Manager, LIAT (1974) LTD, Head Office, Coolidge Business Complex, Sir George Walter Highway, Antigua. Telephone: +268 480 6222, fax: +268 480 5638 and email: firstname.lastname@example.org .