Liat.com has become a useful tool to all types of consumers from the corporate customers to the domestic client with a current reach of over 300,000 page visits from users per month, and as a trusted brand, liat.com has become one of the most utilized websites in the Caribbean. User friendly site mapping and relevant content on pages, all pages allow for maximum viewing by users.
Internet Marketing Introduction
Internet marketing, also referred to as i-marketing, web marketing, online marketing or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broad scope because it not only refers to the Internet, e-mail and wireless media, but it also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet including design, development, advertising and sales.
LIAT Airline is offering advertising on various pages of liat.com’s website. This advertising includes banner ads, text links review and destination review links. Page rates are subject to changes based on the development of LIAT’s website.
Advertising Options & Specifications
Vertical Banner 150 x 550px, Gif or JPEG or Flash banner.
Text Link Review (Name header and 25 words maximum, 50 x 50 PX logo and text link) Logo GIF.
Destination Page Advertising Listing Review, Text Link Review (Name header and 25 words maximum, 50 x 50 PX logo and text link)
The following advertising mediums are available on liat.com. Below are the specifications for our advertising layout options.
Vertical Banner ad
550 X 150 Pixel Banner ad
Static Gif Banner, Flash banner.
Maximum file sizes Flash Banner
70 Kilobytes (70000 bytes)
4 seconds maximum. No looping.
Maximum file sizes GIF Banner
30 Kilobytes (30000 Bytes)
Java banners are currently not accepted on liat.com.
Client-side Image Maps are accepted. Map HTML must be provided by the client.
Animation can restart if a user places the mouse pointer within the advertisement area and/or clicks on it. Interaction with the user can only take place if the user places the mouse within the advertisement area.
Audio banners are currently are not allowed.
Destination Page Listing
Advertising provisions are made under 6 categories on the destinations territory pages, these (6) six categories are: Shopping, Activities, Night Life, Restaurants, National Events and Main Country Destination Page.
Under these categories your advertisement can have a thumbnail, your contact/company information (Which would include contact person, e-mail address, website address, telephone number and mailing address), and a brief description (of no more than twenty-five (25) words).
Main Page Reviews
Main page reviews are placed on the main page of the territory destination page. The specifications of these ads are the same as a destination page listing.