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Home > LIAT announces advertising partnership with Global Onboard Partners

LIAT announces advertising partnership with Global Onboard Partners
Initial campaign promoting the Island of Dominica offers visibility on the back of every seat on each aircraft

ATLANTA, August 29, 2011 – LIAT the Caribbean airline has announced that it has signed a multiyear agreement with Global Onboard Partners (GOBP), to create in-flight advertising campaigns that include advertising on all seat backs on the plane. The carrier’s first campaign was rolled out last week and promotes the Island of Dominica and its numerous cultural and music festivals that take place on the island throughout the year.

“Our seatback holders are producing amazing recall rates among passengers and we’re pleased to partner with LIAT to provide the Caribbean’s first in-flight advertising programme on the back of each seat that guarantees high visibility at all times during the flight,” said Global Onboard Partners CEO Kirk Adams. “In the coming months, we look forward to expanding the programme to include all areas throughout the cabin with imagery that brings the islands to life on the aircraft.”

GOBP will work with the carrier and its existing and new advertising partners to implement campaigns that reach passengers travelling through LIAT’s 20 destinations in the Caribbean.

“We at LIAT - The Caribbean Airline, are indeed excited to get this programme up and running,” said LIAT’s Marketing Manager Derrick Frederick. “The value to advertisers who can now offer products and services to a captive audience of approximately one million passengers over the course of a year is unparalleled in the region. It’s been a pleasure working with the GOBP team in further enhancing our in-flight experience.”

“We are thrilled to be able to reach all traveling passengers on LIAT and promote our beautiful island of Dominica,” said Elizabeth Wayland, Head of Marketing with the Discover Dominica Authority. “No other venue is able to reach this international audience in a distraction free environment quite like this. We are proud to be the first to take advantage of this unique advertising medium and educate travellers about our island and the many cultural activities and festivals we host throughout the year.”

To date, GOBP has partnered with 20 airlines across the globe, including AirTran Airways, Air Arabia, Jet Airways, SpiceJet, Spirit Air, Volaris and Wizz Air with campaigns ranging from seat back and tray table ads to complete plane packages.


LIAT is one of the leading Caribbean airlines. It is owned by regional shareholders, with major shareholders being the Governments of Barbados, Antigua & Barbuda and St. Vincent & the Grenadines. More information about LIAT may be found at

Desmond L. Brown | Corporate Communications Manager | LIAT (1974) LTD | Head Office, Coolidge Business Complex | Sir George Walter Highway | Antigua | Telephone: +1 268 480 6222 | fax: +1 268 480 5638 | email: |

Global Onboard Partners provides unique in-flight advertising programs to more than 20 airlines in the United States, Europe, the Caribbean, Mexico, the Middle East and India — making it the world’s largest aviation advertising graphic media company. It serves every type of airline brand, from legacy to ultra-low-cost carriers. The company is based in Atlanta, with regional offices in Vancouver, Mexico City, Port of Spain, London, Dubai, Mumbai and Sydney. To learn about advertising on LIAT, or any of GOBP’s 20 airline partners visit

Tom Hughes, Hope-Beckham - - 404-604-2615

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