Home > LIATís acting CEO outlines plans to take the company forward
ST. JOHNS, Antigua, May 28, 2009 – Acting Chief Executive Officer (CEO) Brian Challenger has been sharing plans which are intended to move the carrier to a new level as it marks 53 years of service to the region this year.
“We are very much committed to working with our aviation partners, governments, and the private sector,” said Challenger who was appointed Officer in Charge of the company in April, following the departure of former CEO Mark Darby.
“We recognise that in this difficult economic climate, everybody has to work together to achieve the aims of enhancing profitability and growth.
“The model that we are taking is to be very consultative, to meet with our governments when we have our schedules, when we have new plans; to speak to our governments, share it with our private sector partners, seeing what way we can partner with them,” added Mr. Challenger.
He also revealed that LIAT was exploring new areas of revenue generation, one of which was a cargo service.
“We are hoping that by the beginning of summer we will be able to offer to our LIAT network a cargo schedule which would satisfy the demands of shippers and producers in the region and we also believe that it will contribute to our bottomline,” Mr. Challenger said.
The plan calls for the conversion of one of the company’s three Dash-8 100 aircraft into a full freighter.
Pointing out that LIAT is a government-owned company whose primary objective is to provide service, Mr. Challenger explained that many of the routes being served by the carrier offered narrow margins of viability.
“On a strictly commercial basis there might not be any justification for them but as a company committed to serving the Caribbean over the last 50 years we view it as our responsibility that we continue to provide services where necessary, working with regional governments to ensure these services,” he said.
“This is a very important aspect of the commitment that we have to the region. Our shareholder governments have indicated to us that they expect LIAT to operate as a viable entity. It’s not a situation where they expect to be putting any money into the company. They’ve done this in the past and our perspective is that we must earn our keep as we go through,” added Mr. Challenger.
He pointed out that it was not about LIAT making super profits, “but so that we can see a return on our investments; provide a safe, efficient and punctual service; satisfy the demands and requirements of our staff while meeting the demands of the region”.
LIAT is one of the leading Caribbean airlines. It is owned by regional shareholders, with the major shareholders being the Governments of Barbados, Antigua and Barbuda and St. Vincent and the Grenadines. More information about LIAT may be found at www.liat.com.
Desmond Brown, Corporate Communications Manager, LIAT (1974) Limited, Head Office, Sealey Building, Sir George Walter Walling Highway, Antigua. Telephone: +268 480 5600 EXT 6222, fax: +268 480 5638 and email: firstname.lastname@example.org.