Home > LIAT wins four ADDY Awards in annual competition
ST. JOHN’S, Antigua, April 22 – Regional airline LIAT announced Wednesday that it had won four silver awards in the 2009 Caribbean Advertising Federation (CAF) ADDY Awards competition for four of its advertisements used in the media last year.
The winning advertisements were developed in collaboration with SOJE/Lonsdale Communications and Virgo Communications – two Barbados-based advertising agencies.
“Winning these awards is confirmation that the work that we are doing is gaining recognition in the marketplace,” LIAT’s Chief Commercial Officer Leesa Parris-Rudder said. “We are certainly happy to be awarded for doing what we do best and we look forward to continued development in terms of market penetration.”
The CAF is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the Caribbean and the United States.
The ADDY Awards are sponsored by the AAF and are the advertising industry’s most comprehensive and prestigious competition recognising creative excellence.
With more than 60, 000 entries annually, the ADDY Awards are also the world’s largest and arguably toughest advertising competition.