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Home > LIAT and BTA team up, offering US$1 fare to Barbados


ST. JOHN’S, Antigua, Feb. 17 – Regional carrier LIAT has teamed up with the Barbados Tourism Authority (BTA), to encourage travel into Barbados for cricket.

The enticing fare of one US Dollar each way, allows travellers from seven Caribbean territories to see cricket live for a total return fare of just two US Dollars plus applicable taxes.

The “$1 Cricket Party” promotion launched first on the new LIAT website (www.liat.com), at midnight, Sunday, February 15, 2009.

The LIAT Reservations Centre and LIAT City Ticketing Offices in participating countries were ready to greet the masses anxious to book from Monday morning.

LIAT’s Chief Commercial Officer, Leesa Parris-Rudder, said the initiative was just one way in which the carrier was making travel more attractive to the consumers, given the current economic downturn.

“LIAT remains committed to offering regional travellers opportunities to experience our 21 destinations. We are constantly seeking to make our fares more competitive and continue to find innovative ways to increase the overall value of travel to our customers.” Mrs. Parris-Rudder said.

The Chief Commercial Officer for LIAT noted, “We saw the $1 Cricket Party promotion as a wonderful opportunity to encourage travel to Barbados with the BTA, while assisting West Indies cricket fans in maintaining their support for our home team”.

Meanwhile, Chief Executive Officer for the Barbados Tourism Authority, Stuart Layne, said that the promotion was part of a year-long plan to provide incentives for travellers to visit the island.

“Barbados has a wide variety of cultural events and attractions to see.” Stuart commented. “This month England’s tour of the West Indies touches down in Barbados to the delight of West Indies cricket fans. The $1 Cricket Party was conceptualised to give fans the opportunity to follow the West Indies to Barbados at a very attractive price. In addition, travellers are also given the opportunity to win free entry to the match at Kensington Oval,” he said.

The promotion, the like of which has never been done before in the region, is available from territories Antigua, Dominica, Grenada, St. Kitts, St. Lucia, St. Vincent and Trinidad. The offer is scheduled to end on Friday, February 20, 2009 or  when seats are exhausted.

Contact:   Desmond Brown
Corporate Communications Manager
Company Name:  LIAT (1974) Ltd.
Telephone:   1.268.480.5600 (EXT) 6222
Email Address:  brownd@liatairline.com
Web site address:  www.liat.com


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