ENGLAND, London, November 6, 2006 - LIAT (1974) (LIAT) Ltd will be making its mark at the 2006 World Travel Market (WTM) as it celebrates 50 years as the Caribbean's leading airline. This November also marks one year since LIAT first introduced its online booking platform, Navitaire, which has launched the airline into the genre of low cost carriers.
According to Chief Commercial Officer Leesa Parris, "We have been working to maximize the effectiveness of the Navitaire system and we have reaped major benefits including significantly improving our online bookings and offering a wider range of products and services to our customers. This has been well received and in some cases we have doubled our online traffic."
At 50 years LIAT shows little signs of slowing down. Recent press releases have indicated that its on-time arrivals have improved significantly with an average of ninety-percent (90%) on-time arrivals across the region, which has strengthened its service level significantly.
LIAT, which covers 19 Caribbean destinations, recently began talks with Caribbean Star Airlines concerning forming an alliance to create more efficient, profitable carrier pulling on the strength of both airlines. Chief Executive Officer of LIAT (1974) Ltd Mark Darby noted that the coming together of the two airlines was not a take over but a consolidation of both airlines to form one new entity. Both Darby and Chief Executive Officer of Caribbean Star Airlines Skip Barnett will be attending the WTM and speaking on the proposed consolidation of the airlines.
Note to the editors:
LIAT is one of the leading Caribbean airlines operating to over 19 destinations.
LIAT is owned by regional shareholders, with the major shareholders being the governments of Barbados, Antigua, St. Vincent and the Grenadines and St. Lucia.